Year after year, those of us who love anything related to fashion; whether you are a lover of clothes, shoes, handbags (my favorite), makeup, nails or accessories-we all look forward to experiencing what the new trends will be. I’ve often wondered in the past, who decides what is “trendy” in the first place? Is it the designer who puts all his or her hard work into a collection that makes that decision? Is there someone out there in “Fashion Land” who tells us what we should wear? Or by chance could it be our favorite celebrities that influences what we like? Well, you might be shocked to learn that none of the above is the responsible party. It is you and I the consumer that decides what the fashion trends are. Imagine that!!! Though, celebrities are consumers too I might add.
Here’s how it works:
The buyer at top retail stores such as Nordstrom, Neiman Marcus, Macy’s, etc. buys and puts out collections of items they feel will go over well with the consumer (us). However, it is up to you and I to accept or reject what the buyer has chosen. Styles or looks that become popular with consumers over a long period of time constitutes a Trend! Who knew that you had so much say in what’s trendy and what’s not.
What fashion trends are you helping set today?